P4 How the Horror genre connects to its audience
Active spectatorship
How active are the audience, how involved do they get?
In the Horror genre the audience are usually very involved and active, and example of this is at Thorpe Park they have the Saw maze which is a maze they have created based on the Saw films for fans and other audiences to enjoy.
Pleasure
How does the audience gain pleasure from the genre? Seeing a story/characters you love come to life? Fantasy, escapism, wish-fulfillment, intellectually challenging, exciting, funny? Romantic comedies – escapism. Fantasise about being somewhere else, films help this come alive in the audiences head.
The audience from the Horror genre enjoy and gain pleasure from feeling frightened and being with others. for example the films in Horror can be very realistic and a way of escaping from everyday life with a twist.
Frameworks of interpretation
There are different ways to interpret a film, they are in many different ways by the audience, is this true of your genre or can it only be interpreted in one way, like comedy? There’s could be different readings of different people. Can your genre be interpreted in different ways and why?
There is mainly one way to interpret a film in the horror genre which is feeling frightened and full of adrenaline, Films in Horror can be quite realistic and relatable as they usually make the main characters the typical audience of the Horror genre – Teenagers.
Media Literacy
Why media works? memes, quotes. Media literacy means your your level of competency/ ability to recognise and analyse, evaluate and create messages in a wide variety of media modes, genres and forms. Do you get more from the film if you’re more media literate?
How media literate is the audience for your genre?
The Horror genre audience is very media literate as there are lots of memes and quotes created from the films which are then passed on through the fans and people that have watched the film and make it more popular.
Intertextuality
Does your genre tend to borrow or refer to text from other films? Are there any intertextual references in your genre?
The films in Horror genre often do borrow texts from other films such as the storyline, effects and even rip off whole films in Spoofs and Parodys. An example of this would be the ‘Scary Movie’ franchise creating spoofs of lots of different films in one film, they usually base the story of ‘Scream’
Effects
Are their visual effects in your genre? War films, horror films, action films tend to use more than other genres. Final destination is an example of a film that used lots of visual effects.
There are a lot of special effects used in the Horror genre such as dead bodies, people being killed in all sorts of ways and explosions etc. An example of this is the film series Final Destination, all 5 films include lots of blood and gore all created by CGI and special effects. This makes it more realistic and effects the audience more.
Fandom
Is there any fandoms in your genre? Fandom is an active audience fan culture, such as comicon and art of their interests. Kingdom, the king looks over the land, the fandom is the fans looking over the thing they are interested in.
How interactive is your genre? Does the audience get involved? How does your genre get involved with your audience? Star Trek and star wars have encouraged their fans to interact and get involved.
There are fandoms in the Horror genre such as fans making art and costumes of characters from their favourite Horror film. On halloween lots of people dress up as the horror films they are interested in.
Interactivity
Social networking
Does your genre use social media to connect with its fans at all? Twitter? Facebook? 22 Jump Street.
* Pre and Post viewing experiences
What the fans think before and after they have seen the film. Do your fans ingres with the films before they come out in any way? Forums, social media, fan art, reading articles, revisiting related work? Share on reddit, Facebook, youtube etc? Does your genre inspire devotion in fans and audiences? Or are they just uninterested? Do they buy the merchandise? Do they engage in any way to your genre?
Does where the audience watch the film change the experience for the viewer?
Conditions of reception
Cinema, dvd release, blu ray, online access?
Horror films are also advertised through social media such as Twitter and Facebook, banners and popups from the films are shown. This is done as the target audience of Horror is Teenagers and young adults which is the typical audience of Facebook and Twitter therefore they are directly advertising to the people who will want to see their films.